Ep. 27: The Single MOST Effective Marketing Campaign For Your Office

SHOWNOTES

This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,' Dr. Duncan and Kelsey discuss the most effective marketing campaign Dr. Duncan runs every year in her own chiropractic practice: “The Holiday Gift of Health”. This campaign entails sending a personalized holiday card (either physical or digital) to every patient in the practice with a certificate for a free new patient appointment to “gift” to a loved one in their life. Dr. Duncan and Kelsey explain the nuances and stipulations of this campaign, a timeline for running this campaign, and tips on ways to set yourself up for success if you choose to run this campaign in your chiropractic clinic.

TAKEAWAYS

• The holiday season is a time for community engagement and giving back.
• The “Holiday Gift of Health” is a strategic initiative to attract new patients.
• Gaining new patients based on a referral from an existing patient can be the most effective way to retain a new patient.
• Personalized communication enhances patient relationships and loyalty.
• If you are going to run a holiday marketing campaign, it’s helpful to end the campaign on January 31st to give potential new patients enough time to schedule after the busy holiday season.
• Evolving marketing strategies can improve patient engagement and retention.
• Timing and appropriate planning is crucial for sending out holiday marketing materials.

If you are a chiropractic student hoping to open your own clinic or a current practice owner wanting to improve your practice, gain guidance on ownership, and increase your revenue, you can enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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