Ep. 24: Coaching the Coach: Insights and Transformations For Marketing Your Chiropractic Practice
SUMMARY
In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', Dr. Duncan discusses the importance of executive coaching for chiropractic practice owners. She shares her experiences undergoing professional coaching and how it’s guided and shaped her as a business owner, specifically on the topic of marketing your practice. This episode covers the necessity of digital marketing in today's business landscape, the choice between hiring marketing agencies versus individual vendors, and the significance of building a specialized marketing team. Dr. Duncan and Kelsey also highlight the need for effective management of marketing vendors and the new role AI plays in marketing. The episode concludes with a focus on adapting to changing marketing trends and the importance of investing in marketing for sustainable growth.
Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!
TAKEAWAYS
- Coaching is essential for personal and professional growth, especially for business owners.
- Digital marketing is a must for modern chiropractic practices.
- Hiring specialized vendors can enhance marketing effectiveness and building a strong online presence is non-negotiable.
- Staying updated with marketing trends is vital for success.
- Networking and grassroots marketing still hold value for brick and mortar service-based industries.
- Continuous learning and adaptation are key in business. AI tools can enhance digital marketing efforts.
- It's essential to evaluate candidates thoroughly during the interview process.
- Setting clear expectations is crucial for remote vendors.
- Test projects can help assess a potential vendor's fit for a role.
- Coaching can provide valuable insights for business growth, and continuous learning is important for practice owners.
- Building a supportive team culture is essential.
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