Ep. 22: Preparing Your Practice for a Crisis (Part 1)

SUMMARY

In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the importance of having your chiropractic practice ready for a crisis, specifically natural disasters. This episode is inspired by the recent impact of Hurricane Helene on Dr. Duncan's chiropractic clinics in the Upstate of South Carolina and the surrounding communities in Western North Carolina. Dr. Duncan explains how she dealt with power and internet outages at her clinics for multiple days, office flooding, handling her staff, and rescheduling large numbers of patient appointments. They talk through the logistics of preparing your practice for any building damage that can happen as a result of natural disasters and/or inclement weather in your area, what temporarily closing your chiropractic office can look like, and the importance of staying in constant communication with your patients via social media and your website.

TAKEAWAYS

• Control the controllables. You cannot control the outcome of a natural disaster, but what you can control is how you prepare for natural disasters.
• A crisis or natural disaster can happen quickly, so it’s important to have a plan for your office building, staff, and handling any potential closures.
• If you are expecting power outages due to inclement weather, it’s imperative to print out your upcoming schedules and patient contact information.
• Social media is an important tool for staying in communication with your patients, especially for times out power and cell-service outages.

Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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