Ep. 19: Marketing Mistakes to STOP Making (Part 2)

SUMMARY

In this second part of our marketing episode, Dr. Duncan discusses three more marketing mistakes you should stop making as a chiropractic practice owner. Specifically, she instructs listeners to stop assuming that their social media follower count correlates with business success, to stop overlooking the importance of cultivating a professional brand online, and to stop using stock photos on their websites and social media.

If you are a soon-to-be chiropractic school graduate, a chiropractor, or a practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving!

TAKEAWAYS

• Focus on building relationships in the community for long-term success
• Don't assume that social media following directly correlates with business success
• Personal branding is important for chiropractors to connect with their community.
• Use real, authentic content in social media and website marketing.
• Avoid using stock photos and invest in local lifestyle photographers for a more genuine representation of your practice.

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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