Ep. 18: Marketing Mistakes to STOP Making (Part 1)

SUMMARY

In this first segment of a two-part episode, Dr. Duncan discusses four marketing mistakes to STOP making in your chiropractic practice. Specifically, she instructs listeners to stop doing the marketing themselves, stop attending health fairs, stop marketing at the wrong places like gyms and yoga studios, and stop playing the short game in marketing instead of the long game.

TAKEAWAYS

• Outsource your marketing to professionals who went to school for marketing
• Avoid participating in health fairs or hosting events at gyms or yoga studios
• Focus on building relationships in the community for long-term success
• Don't assume that a large social media following directly correlates with business success
• Follow up and follow through with potential patients to build a strong patient base
• Personal branding is important for chiropractors to connect with their community
• Use real, authentic content in social media and website marketing
• Invest in local lifestyle photographers for a more genuine representation of your practice

If you are a soon-to-be chiropractic school graduate, a chiropractor, or chiropractic practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving. Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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