Ep. 17: The Importance of Personal Branding

SUMMARY

In this podcast episode Dr. Duncan discusses personal branding - what it is and why it is important. She covers topics such as branding yourself as a clinic owner, the role of social media in personal branding, common mistakes chiropractors make, and the importance of separating personal and professional social media accounts. She emphasizes the need for a strong online presence and the impact it can have on attracting patients and hiring staff.

TAKEAWAYS

• Personal branding is important for chiropractic practice owners as it helps generate patients and attract staff members.
• People connect with people. Potential patients and team members want to know the face behind a brand.
• Separate personal and professional social media accounts for professionalism.
• Having a strong online presence, including a website and active social media accounts, is crucial in today's digital age.
• Avoid discussing controversial topics on your clinic's social media account and focus on promoting your office and the services you offer.
• Be mindful of what you post online; what you post on the is permanent.

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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