Ep. 12: Give Your Patients the Walt Disney World Experience

SUMMARY

In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners, Dr. Mary Frances Duncan and her executive assistant Kelsey discuss the importance of giving your patients the Walt Disney World experience when they’re visiting your office. In many towns and cities, prospective patients have numerous choices when it comes to chiropractic care, and the customer experience is what can set your office apart from others. Dr. Duncan shares actionable ideas that practice owners can implement immediately in their offices to give all of their patients the red carpet treatment every visit.

If you want to learn more about ways to elevate the experience in your chiropractic office, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You

TAKEAWAYS

• Exceptional customer service is crucial in the healthcare sector, not just in retail and hospitality.
• Acknowledging patients' presence when they arrive into your office is a simple but effective way to make them feel valued. You would be surprised at how many front desk staff at medical practices do not look up from their computer screens when a human being walks in the door.
• Implementing the “three-name rule”, where staff members address patients by their first name at least three times while in your office, is something you can start doing immediately in your office to elevate your patients' experience.
• Taking notes about life events helps chiropractors remember important details about their patients' lives.
• Learning from successful businesses with exceptional customer service, such as Publix, Chick-fil-A, and of course Walt Disney World, can help improve customer service in a chiropractic office.
• Specific customer service strategies, such as sending handwritten letters to new patients and sending flowers for referrals, can make a significant impact

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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