Ep. 11: 5 Reasons Why Your Chiropractic Practice Isn’t Thriving

SUMMARY

In this week’s episode, Dr. Duncan and Kelsey discuss five reasons why your chiropractic practice may not be thriving. Some of the reasons include running a personal injury (PI) only or PI-heavy practice, not hiring effectively, and not maintaining a professional image. Dr. Duncan gives actionable advice on changes you can make NOW to take your practice from failing to thriving. It may take time to build a thriving practice, but focusing on wellness-based care and serving the community is key.

TAKEAWAYS

• Running a personal injury (PI) only or PI-heavy practice can be unreliable and take years to collect payment.
• PI patients typically do not see the value in ongoing chiropractic care and are unlikely to become maintenance patients once they have to pay for treatment.
• Educating patients on the importance of chiropractic care and maintenance is crucial. Chiropractic care can prevent and fix root problems, especially when started early.
• Discuss maintenance care with patients from the beginning of their initial treatment plan to educate them on the benefits of ongoing chiropractic care.
• Building a thriving practice takes time, but focusing on wellness-based care and serving the community is key. Be open and available for patients, even during non-traditional hours, to cater to their schedules and provide the best care.
• Work-life balance may be challenging for business owners in the early years, but being open and dedicated to the practice is crucial for success.
• Enforce a cancellation policy and have a card on file to protect your practice and ensure patients are committed to their appointments.
• Dressing professionally and creating a good first impression is crucial. First impressions are lasting impressions!
• Avoid discussing sensitive topics like politics and vaccines with patients.
• Hire competent staff with good customer service skills.
• Establish efficient systems and procedures to streamline operations and enhance patient experience.
• Continuously improve clinical skills and stay updated with the latest advancements in chiropractic care.

Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

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